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Saturday, April 23, 2011

LOGORAMA - Oscar Best Short Film, Animated 2010

LOGORAMA, Oscar Best Short Film, Animated, cover, poster, wallpaper

LOGORAMA - Oscar Best Short Film, Animated 2010, video

Logorama is a 16-minute animated film written and directed by H5/ François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit. The film depicts events in a stylized Los Angeles, and is told entirely through the use of more than 2,500 contemporary and historical logos and mascots. The film won the Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film at the 82nd Academy Awards.

Brand images

The entirety of Logorama is made up of brand images and logos, with these brand images and logos used to represent characters, props, locations, vehicles, and other content. Notable uses within the film include the McDonald's mascot Ronald McDonald used to depict the villain, and two Michelin Men used to depict the protagonist cops.


Logorama has received the following nominations and awards:
  • Kodak Discovery Award for Best Short Film (the Kodak Prix)- Critics' Week, Cannes Film Festival 2009 - Won
  • Audience Award - Festival International de Curtas Metragans 2009
  • Audience Award - Lille International Short Film Festival 2009
  • Jury's Special Prize, Audience Prize, Fuji Prize for Best Directors - Cinanima International Animated Film Festival 2009
  • Best Short Film - Stockholm International Film Festival 2009
  • Best Direction, Audience Award - Vendôme Film Festival 2009
  • Gold Medal for Animation - Zinebi, Bilbao International Film Festival 2009
  • Oscar for Best Animated Short - 82nd Academy Awards 2010 - Won
  • Best Short Film - Césars 2011

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