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| It’s Payback Time, Stand Up To Cancer , Channel 4, fundraising, Cancer Research UK, video, wallpaper, poster, animation |
Channel 4 announces 4Creative’s latest campaign to promote this year’s fundraising Stand Up To Cancer, the partnership between Channel 4 and Cancer Research UK.
4Creative’s defiant approach to the film’s subject matter represents the turning point reached in the fight against cancer, with as many people now surviving as dying from the disease.
4Creative’s defiant approach to the film’s subject matter represents the turning point reached in the fight against cancer, with as many people now surviving as dying from the disease.
Their world is in the grip of a lethal outbreak. A mysterious blue substance is leading to catastrophic destruction. Who is behind it all?
It’s Payback Time | Stand Up To Cancer | Friday, 17th Oct
John Allison and Chris Bovill, Heads of 4Creative said: “We wanted to create something that would empower people to stand up and throw cash in cancer's face. We did this by literally giving cancer a face. An unpleasant, pathetic, terrified and destroyable face. Then what better way to show the epic destruction of cancer than by utilising all the tropes the modern disaster has to offer. In your face cancer.”
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