Reliance MediaWorks Ltd is looking at
expanding its domestic entertainment services portfolio across films,
broadcast and television commercials through strategic alliances,
capacity expansion and leveraging of existing relationships.
Reliance
MediaWorks is India’s largest service provider in the film post
production services space and has offered varied services such as Motion
Picture Processing, Digital Intermediate (DI), Digital Cinema
mastering, Promos and trailer services and visual effects for 110 out of
114 Bollywood films that released in 2011. The company has handled DI
and VFX for over 65 films in 2011 which includes award winning films
like Rockstar, Zindagi Na Milegi Dobara and The Dirty Picture.
Additionally, company has recently started offering 3D Conversion
services to Bollywood Studios and its first domestic project was Don 2.
Reliance
MediaWorks operates India’s largest Hollywood benchmarked studios where
major events such as the Prestigious Filmfare Awards, films like
Singham, Agneepath and several television shows and commercials have
been shot. Currently the studios have three operational sound stages and
the second phase comprising of five sound stages will be operational by
mid 2012.
Reliance
MediaWorks also operates one of the world’s largest comprehensive
digital restoration and content processing services facilities in India
and has restored over 250 legacy films in 2011 which includes titles
like Sholay, Laawaris, Devdas and Do Bhigha Zameen among others.
Reliance
MediaWorks has set up cutting edge post production facilities for
broadcast shows and television commercials. The broadcast post has
handled some of India’s biggest reality shows like X-Factor, India’s Got
Talent and Just Dance. The TVC post has done over 250 commercials for
brands like Tata Sky, Maruti, and Cadburys among others.
To
strengthen the services offerings in southern India market, Reliance
MediaWorks has recently partnered with VenSat to expand its VFX, CG and
Animation capabilities and create a studio in Chennai ; and has also
tied up with Annapurna Studios to manage and operate their studio
facility and to operate and expand the Digital Post Production facility at the Hyderabad studios.
Commenting on this expansion, Anil Arjun, CEO of Reliance MediaWorks
said, “We offer world-class services and solutions from origination to
playout and enjoy strong client relationships with most of the Indian
production houses, studios and broadcasters. With production values
constantly going up we see a significant potential and growth
opportunity. In 2012, we plan to deepen our presence in the Tamil and
Telugu market through our strategic alliances and additionally further
strengthen our service offerings and leverage of existing relationships
with capacity expansion and new strategic partnerships”.
