Video | Sony PIX Rebranding | India

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Rebranding of Sony PIX, an Indian Movie Channel under the Sony Entertainment Network done by No Pretandas, a Madrid based Directing and Motion Graphics studio.

Sony Pix Rebranding from No Pretendas Madrid

Production Company: No Pretendas Madrid
Project Direction: David Hermoso
Concept & Art Direction: AXT, Diestro, Inoquo the sign, No Pretendas Madrid
3D Modeling & Animation: Diestro, Inoquo the sign
Compositing: Diestro, Inoquo the sign, No Pretendas Madrid
Music: Ryiuichi Sakamoto – Merry Chrismast Mr. Lawrence

Ogilvy | Creates IPL Season 5 Cricket carnival

Ogilvy India has created a carnival themed film to announce and promote Season 5 of the Indian Premier League scheduled from 4 April to 27 May 2012. The film features Makrand Deshpande acting as the ‘Master of Ceremonies’ taking the protagonists and the viewer on a journey to experience the carnival’s various delights.

The film opens with two school boys wondering about the noise coming from the other side of a wall. One of them looks through a peep hole on the wall and sees a carnival in progress. A guy dressed as the host for an event whistles out to them and shows them a way in through a loose board on the wall. Once inside, the boys take in the atmosphere and enjoy the various rides and games suitably named after particular cricketers' characteristics playing for the IPL. The film ends with one of the boys gesturing to the host in a manner of asking "what is this?", and he replies, "Yeh IPL hai boss".

Ogilvy | Creates IPL Season 5 Cricket carnival

Abhijit Avasthi, national creative director, Ogilvy India, said, “An evening spent with the Indian Premier League is a crazy time. Every match is a series of ups and downs. Twists and turns. Screaming. Shouting. Anxious moments. Exhilarating moments. It is all this and more. So we thought . . . hmm. . . can we possibly compare the IPL to a day spent at an amusement park? Given what a rollercoaster of a ride each game is? The film evolved from there.”

Pointing out that cricket as a passion is a given in the country, Anup Chitnis, executive creative director, Ogilvy India, added, "But the IPL is a format that is refreshing in its approach and presentation of cricket. Our communication also had to do the same. We had to be fresh and unique in the way the excitement and thrill surrounding the IPL was portrayed."

Anders Forsman, director, B-Reel Films, added, “The script was a collaboration between me, the creative team at Ogilvy Bombay and the production team at Bang Bang. We threw some ideas around and landed on the story of two boys stumbling into this funfair that works as a metaphor for a night at the IPL, where every night you go on a emotional roller coaster.”

Explaining that IPL is a carnival of passion, sheer talent and skill, engaging all your senses, playing the role of a fun-filled family outing or an exciting evening plan for friends with ease, Anuraag Khandelwal, senior creative director, Ogilvy India, said, "IPL is where the world's best talent comes together and each player leaves you with a unique experience, every evening. Doing this film was immensely satisfying, given the details and the scale it demanded, which the IPL brand demands."

Satish deSa, creative director, Ogilvy India notes that the film is the truest reflection of everything that IPL stands for. "This film could only be inspired by the IPL, made by the IPL, and run by the IPL. It is huge, spectacular, entertaining, thrilling, noisy, bright and colourful. It captures the sense of wonder and awe a wide-eyed child feels standing in the middle of a carnival. For us, that's exactly what IPL does to each one of us for 57 days. Yeh IPL hai boss."

Elaborating on the production that went behind this film's shoot, Roopak Saluja, co-founder and managing director, Bang Bang Films, said, “I can't even begin to describe what an experience this has been for Bang Bang - massive sets, precision miniatures and slick visual effects, to create what is arguably the country's biggest television advertising extravaganza of the year. Teaming up with Anders Forsman and co-producing this project with B-Reel was an excellent decision that led to an exhilarating production for all involved.”

The campaign teasers began airing on February 26 while the complete film went on-air from 6 March.

Credits:

Brand: IPL
Client: BCCI
Agency: Ogilvy (Mumbai)
National creative director: Abhijit Avasthi
Executive creative director: Anup Chitnis
Senior creative director: Anuraag Khandelwal
Creative director: Satish deSa
Associate creative director: Sandesh Mangaonkar
Senior copywriter: Shazaad Arjani
Managing partner: Navin Talreja
Vice president: Dharam Valia
Management supervisor: Makarand Nadkarni
Group account manager: Rahul Bhambri
Account executive: Aakruti Upadhyay
Production companies: Bang Bang Films and B-Reel Films
Director: Anders Forsman
DOP: Erik Sohlström
Additional cinematography: Sanjay Kapoor
Produced by: Roopak Saluja, Payal Arora and Johannes Åhlund
Head of production: Cyrus Mendes
Production manager: Chetan Kale
Assistant producer: Mohit Singh
Assistant directors: Sagar Rao & Aditya Gupta
Production assistants: Jatin Shah, Malcolm Noronha, Fiam Bamji and Sapna Singh
Production designers: Dilip More, Mats Sahlström and Anders Hellström
Editor: Shivkumar Panicker
Post production manager: Abdeali Pedhiwala
Post production: The Chimney Pot (Stockholm)
Music: Dhruv Ghanekar
Wardrobe: Sanjna Shah and Shrushti Donde
Casting: Vishal Gajaria and Malcolm Noronha

VFX Breakdowns | Don 2 VFX

VFX Breakdowns, Don 2, VFX, Don: The Chase Begins Again, Pixion studio, wallpaper, poster, making

CGArena.com posted a video on the VFX breakdowns of Don: The Chase Begins Again aka Don 2. A bollywood movie. The VFX in the movie were done by "Pixion studio" , based in Mumbai. Got some camera mapping, CG elements, set extensions.  Check the making or VFX breakdowns below. 

VFX Breakdowns | Don 2 VFX

NEWS | Reliance MediaWorks to expand domestic entertainment services

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Reliance MediaWorks Ltd is looking at expanding its domestic entertainment services portfolio across films, broadcast and television commercials through strategic alliances, capacity expansion and leveraging of existing relationships.

Reliance MediaWorks is India’s largest service provider in the film post production services space and has offered varied services such as Motion Picture Processing, Digital Intermediate (DI), Digital Cinema mastering, Promos and trailer services and visual effects for 110 out of 114 Bollywood films that released in 2011. The company has handled DI and VFX for over 65 films in 2011 which includes award winning films like Rockstar, Zindagi Na Milegi Dobara and The Dirty Picture. Additionally, company has recently started offering 3D Conversion services to Bollywood Studios and its first domestic project was Don 2.

Reliance MediaWorks operates India’s largest Hollywood benchmarked studios where major events such as the Prestigious Filmfare Awards, films like Singham, Agneepath and several television shows and commercials have been shot. Currently the studios have three operational sound stages and the second phase comprising of five sound stages will be operational by mid 2012.

Reliance MediaWorks also operates one of the world’s largest comprehensive digital restoration and content processing services facilities in India and has restored over 250 legacy films in 2011 which includes titles like Sholay, Laawaris, Devdas and Do Bhigha Zameen among others.

Reliance MediaWorks has set up cutting edge post production facilities for broadcast shows and television commercials. The broadcast post has handled some of India’s biggest reality shows like X-Factor, India’s Got Talent and Just Dance. The TVC post has done over 250 commercials for brands like Tata Sky, Maruti, and Cadburys among others.

To strengthen the services offerings in southern India market, Reliance MediaWorks has recently partnered with VenSat to expand its VFX, CG and Animation capabilities and create a studio in Chennai ; and has also tied up with Annapurna Studios to manage and operate their studio facility and to operate and expand the Digital Post Production facility at the Hyderabad studios.

Commenting on this expansion, Anil Arjun, CEO of Reliance MediaWorks said, “We offer world-class services and solutions from origination to playout and enjoy strong client relationships with most of the Indian production houses, studios and broadcasters. With production values constantly going up we see a significant potential and growth opportunity. In 2012, we plan to deepen our presence in the Tamil and Telugu market through our strategic alliances and additionally further strengthen our service offerings and leverage of existing relationships with capacity expansion and new strategic partnerships”.

Source | bestmediainfo

2012: India will do lot more in animation

2012: India will do lot more in animation

The year 2012 will reset the pace of growth of India's gaming and animation businesses. What happened in mature game and movie markets like the US, Europe and Japan over three decades will take place in India in a much shorter time, and the coming year will be the inflection point.

Cost-effective smartphones, computing devices, internet and social media will fuel the appetite for games, animated content and consoles among young and the old alike. People have started consuming such content even on DTH (direct to home) TV platforms.

Developed markets moved gradually, from coinoperated arcade machines to computer games to consoles to games on handheld devices , internet games, mobile games and social games. "In India, it is sort of happening at one go and all these platforms are going to push the growth of the industry in a big way," says Rajesh Rao, CEO of Dhruva Interactive.

The year 2011 upped the ante in animation for fulllength feature films. Tintin, Rango, Puss in Boots, Kung Fu Panda 2, Rio, Cars 2, Happy Feet 2, Smurfs and Gnomeo & Juliet took animation to a new level.

Biren Ghose, country head of Technicolor India, says India had a hand in many of these movies. "India also worked on movies in the Harry Potter, Pirates of the Caribbean and X-Men series. This is a quantum jump in the level of expertise and a tribute to local artists and technicians," he says.
Technicolor India did a significant amount of work for DreamWorks Animation's Puss in Boots. The Indian crew included animators, lighting artists, special effects experts, atmosphere and volume metric experts, image rendering specialists, secondary animation experts and simulation specialists.
Ghose says a lot more visual effects work will happen in India. "The estimate is over 20 major international titles will have value addition from Indian VFX studios," he said. India is a lower cost destination for global film studios, and talent too is rapidly improving . The growing domestic market is also spurring animation action.

Rajiv Vaishnav, vice president in IT industry body Nasscom, says 2012 will also see a major mindset change. "The outlook for the industry is changing with parents increasingly allowing their children to pursue careers in animation, visual effects, graphics or game development. It was an eye opener for the industry when a parent came along with his son to a recent Nasscom game developer conference in Pune,'' he says.

Many co-production treaties have been signed by leading Indian animation and gaming players like DQ Entertainment, Crest Animation, Technicolor Bangalore, GreenGold, Tata Elxsi, Red Chillies, PrimeFocus, Rhythm & Hues, Anibrains and Toons Animation with studious and producers in Canada, Britain, America and many parts of Asia.

The impact of these agreements will unfold next year and beyond.

From | timesofindia

IFFI | 42nd IFFI to attain new level globally: Shankar Mohan

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With a focus on Russian, Polish, American cinema, screening of 3D, animation and films in other digital formats, the upcoming 42nd edition of the International Film Festival of India (IFFI) is set to reach a new level as a global brand. The 11-day event, the largest film festival in India, is all set to begin from November 23 in Goa with new sections being added to it to make it a platform for exchange and dissemination of film culture. "With its 42nd edition, IFFI is all set to go onto the next level as a global brand. The entire purpose behind the festival is to make it a meeting platform for people from the Indian film industry professionals and those coming from outside," IFFI Director Shankar Mohan told PTI. And to make it a better platform for world cinema, IFFI this year is focusing on films from the USA, Russia and Poland, besides introducing new sections on 3D and animation. "We have a nice package of films from the US this year. We see to it that the films screened are a value addition to our delegates. We have a classic section too every year for connoisseurs of cinema and this year some brilliant Russian films are included in it." Technological advances in world cinema will reflect in IFFI as well with sections for 3D and animated films. "We are having a whole section on 3D films for the first time, following which we shall have master classes and conferences on 3D. Digital cinema is growing in a big way. We are also curating a whole section on animation cinema," said Shankar. Animation movies like 'The Flying Machine' and 'Fat Bald Short Man' alongwith 3D movies like 'The Cave of Forgotten Dreams' and 'Hara Kiri: The Death of Samurai' will be screened.

Mission: Impossible 4 - Ghost Protocol | Trailer 2 | HD

Mission: Impossible 4, Ghost Protocol, Trailer 2, wallpaper, poster, cover, Tom Cruise, hot

 

Mission: Impossible – Ghost Protocol (also known as Mission: Impossible IV) is an upcoming action film, and the fourth film in the Mission: Impossible series. It stars Tom Cruise, who reprises his role of IMF Agent Ethan Hunt, and is director Brad Bird's first live-action film. Ghost Protocol was written by André Nemec, Josh Appelbaum, and produced by Cruise, J. J. Abrams (director of the third film) and Bryan Burk.

The film will have preview runs in IMAX and other select theatres in the United States from December 16, 2011, with general release from December 21, 2011. It is the first Mission: Impossible film not to be produced by Paula Wagner, and the first that was partially filmed using IMAX cameras.

3D animation films to be showcased in IFFI 2011

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3D animation films are all set to make a splash at IFFI 2011 in Goa with projection technology at the festival venues being enhanced to showcase these new generation digital movies.

"This year, 3D animation films would be brought in the festival. Its (3D) a special category which is in the evolutionary stage," IFFI's Steering Committee Chief Mike Pandey told reporters here.

He said these films would be showcased in theatres where there is projection facility to support the format.

"This technology is less expensive," said Pandey, a well known wildlife filmmaker. Films like Avatar made with 3D technology have been a big success and highest revenue puller, he said.

The Steering Committee of experts, which has been constituted to weed out the possible bottlenecks, met today and decided on various aspects of the festival.

The Committee also has well known filmmakers including Shaji N Karun and A K Bir on it, who are guiding the organisers on the holding of the festival.

The festival deviating from its conventional format has also decided to hold competitions like 'One minute film' organised by Indian Documentary Producers Association (IDPA).

The young filmmakers would have to produce a one minute film on 'Incredible India, which would be considered for the competition in the festival, Pandey said.

IFFI 2011 would be held in Goa from November 23-December 2 in Panaji and Margao.

Also, the International Film Festival of India is going to have a complete makeover with the proper branding of the event to ensure that there is uniformity in everything.

IFFI Director Shankar Mohan told reporters today that from this year onwards the fest would be more global and people-friendly.

"We will be introducing open air screening of the movies for non-delegates," he said.

The decision of making IFFI more people-friendly was taken in the high level meeting held here under chairmanship of Chief Minister Digambar Kamat.

Mohan said that attempts are made to have a complete face-change of the festival.

"There will be uniformity in the design. Also, the entire film festival will have uniform theme," the director said adding there would be proper logo and colour scheme for IFFI.

Mohan said the inaugural ceremony would be held in Margao city in the state-run Ravindra Bhavan auditorium while concluding ceremony would be held at Kala Academy in the capital city.

The IFFI organisers admitted that there are certain logistical concerns as both the venues Margao and Panaji, are situated 40 kms away from each other.

"We are trying to address those concerns," he said. State Chief Secretary Sanjay Srivastava said the formal MoU between Goa government and Union Ministry of Information and Broadcasting would be signed on September 9.

The MOU is finalised and Goa has been retained as a permanent venue for the festival, Srivastava said clarifying the doubts over the future of the festival in the state. Goa has been hosting IFFI since 2004, when the festival traveled here from Delhi.

The state government has formed Entertainment Society of Goa, a nodal agency that works for the organization of the mega-event in association with Union I & B Ministrys Directorate of Film Festival.

Read more at: http://movies.ndtv.com/movie_story.aspx?Section=Movies&ID=ENTEN20110183517&subcatg=MOVIESINDIA&keyword=bollywood&nid=131533&cp

[JOB]Sixtrees Viz Comms Pte Ltd: We are hiring CG artists

Sixtrees Viz Comms Pte Ltd is a dynamic team of versatile artists, targeting to meet their clients' creative needs. Sixtrees' expertise includes 3D graphics, asset creation, animation, visualisation and C.G. visual effects, all the way to producing stereoscopic and autostereoscopic visuals to stay ahead of the graphic and animation race.

Sixtrees recognizes and understands the value of our most important asset – our group of talented people. Opportunities for growth are highly valued for our people.
Today, we are looking for talented and creative people to embark on an exciting journey as part of Sixtrees with the following position:

Senior 3D Artist / Architectural Visualiser

- The ideal candidate should be passionate about 3D, with architecture visualisation experience and wanting to try new areas of 3D or vice versa
- Candidate must have 2 to 3 years experience
- Ability to self manage and handle projects independently
- Must be a team player too. Good communication skills and strong ability to work under supervision of project manager.
- Software knowledge (3Dsmax, After Effects / Autodesk Toxik / Composite / Premier / Photoshop)

Interested applicants please send your resume with last drawn and asking salary to
recruit@Sixtrees .com.sg

Kindly include 2 images of your best 3D Artwork plus links to online portfolios and reels.
Please limit all your attachments to 3MB

[JOB]Anicubes Studio is going to hire fresher's

Anicubes Studio is going to take 35 Fresher's for studio production. Apply it now. Last Date for entry 31 Sept 2011.

About Us

We are one of the best Animation Studio having a setup in Bhubaneshwar, Orissa, India. We are dealing with more than 30 National and International Clients. We also have tie-up's with leading companies.

Quality Required
Candidates must have a degree in 3d.
Candidates must have knowledge in Maya, Nuke, Rayfire, Real Flow, Photoshop & FCP.
Minimum Educational Qualification 10+2.
Candidates must be prepared to relocate themselves to Bhubaneshwar.


How to apply
Interested Candidates can send there resume to: hr@Tcubes.com